{"id":4763,"date":"2026-09-29T07:35:38","date_gmt":"2026-09-29T07:35:38","guid":{"rendered":"https:\/\/odyseo.pl\/?p=4763"},"modified":"2026-09-29T07:38:00","modified_gmt":"2026-09-29T07:38:00","slug":"on-28-october-robert-marczak-will-speak-at-i-love-marketing","status":"publish","type":"post","link":"https:\/\/odyseo.pl\/en\/blog\/28-pazdziernika-robert-marczak-wystapi-na-i-love-marketing\/","title":{"rendered":"On 28 October, Robert Marczak will speak at I Love Marketing"},"content":{"rendered":"
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On 28 October, one of Poland\u2019s most important marketing events, I Love Marketing, will take place in Pozna\u0144. In line with current trends, a new track \u2013 GEO&LLM Optimisation \u2013 has been created, during which you\u2019ll have the chance to hear from our SEO Project Manager, Robert Marczak!<\/div><\/div>
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Presentation title: Are you sure you want to permanently delete these files?<\/strong><\/div>
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Presentation description: Windows asks before deleting a file. In marketing, nobody asks that question. Everyone just keeps adding content. So how should we approach a content marketing strategy in 2027?<\/div><\/div>
During the talk, Robert will show how pruning and recycling content \u2013 once a tedious SEO task \u2013 have become the starting point for being cited by AI, which can be successfully utilised on channels other than just a blog. From the presentation, you\u2019ll learn what steps you should take right now to boost your brand\u2019s visibility in AI.<\/div>
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Why was Robert invited to #ilovemkt?<\/strong><\/div>
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Because he views SEO and GEO from the perspective that matters most today \u2014 their impact on business, rather than just search engine rankings. For over a decade, he has been helping e-commerce and B2B companies develop strategies that combine visibility with real growth in sales and customer acquisition. For years, Robert has been integrating SEO, content marketing, UX and lead generation into coherent, data-driven initiatives.<\/div>
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Rather than focusing solely on algorithms, it analyses user behaviour and how the process of discovering brands is changing in the age of artificial intelligence.<\/div><\/div>
He is particularly interested in why search engines and language models favour certain brands whilst overlooking others. He is a practitioner who does not blindly follow trends, but instead tests them in his day-to-day work with clients and is able to discuss complex issues in simple, clear language.<\/div><\/div>
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Will you pop round to listen to Robert?<\/strong><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ju\u017c 28 pa\u017adziernika, odb\u0119dzie si\u0119 w Poznaniu jedna z najwa\u017cniejszych imprez marketingowych w Polsce, czyli I Love Marketing Id\u0105c zgodnie z trendami stworzona zosta\u0142a nowa \u015bcie\u017cka GEO&LLM Optimization podczas kt\u00f3rej b\u0119dziecie mieli okazj\u0119 pos\u0142ucha\u0107 naszego SEO Project Managera Roberta Marczaka!\u00a0Tytu\u0142 prezentacji: Czy na pewno chcesz trwale usun\u0105\u0107 te pliki?\u00a0Opis prezentacji: Windows pyta, zanim skasuje plik….<\/p>","protected":false},"author":2,"featured_media":4772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-4763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"taxonomy_info":{"category":[{"value":26,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/odyseo.pl\/wp-content\/uploads\/2026\/09\/szablony-do-linkedin-odyseo-9-1024x1024.png",1024,1024,true],"author_info":{"display_name":"Micha\u0142 Woroniecki","author_link":"https:\/\/odyseo.pl\/en\/author\/michal\/"},"comment_info":0,"category_info":[{"term_id":26,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":13,"filter":"raw","cat_ID":26,"category_count":13,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts\/4763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/comments?post=4763"}],"version-history":[{"count":7,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts\/4763\/revisions"}],"predecessor-version":[{"id":4771,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts\/4763\/revisions\/4771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/media\/4772"}],"wp:attachment":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/media?parent=4763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/categories?post=4763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/tags?post=4763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}