{"id":4851,"date":"2026-06-03T13:37:41","date_gmt":"2026-06-03T13:37:41","guid":{"rendered":"https:\/\/odyseo.pl\/?p=4851"},"modified":"2026-09-29T13:40:33","modified_gmt":"2026-09-29T13:40:33","slug":"we-came-second-for-the-best-seo-campaign-at-semkrk-2025","status":"publish","type":"post","link":"https:\/\/odyseo.pl\/en\/blog\/zdobylismy-2-miejsce-za-najlepsza-kampanie-seo-na-semkrk-2025\/","title":{"rendered":"We came second for the best SEO campaign at semKRK 2025!"},"content":{"rendered":"
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What does it take to produce a good SEO case study?

\ud83d\ude80 Time and patience \u2013 delivering results and collecting data requires a great deal of work on the part of the agency and trust on the part of the partner.
\ud83d\ude80 Excellent collaboration between the partner and the agency \u2013 audits, recommendations and implementations should proceed smoothly and in accordance with the guidelines.
\ud83d\ude80 Many hours of work by SEO specialists\u2026

Some time ago, by combining these three elements, we created and presented a case study at semKRK 2025, which we carried out at Odyseo in collaboration with our partner, Aura Herbals.

\u2026and we managed to come second for the best SEO campaign! \ud83d\ude80

The title of the case study is \u201eHow to get out of HCU: How we got out of HCU in 7 months in September 2023 using content pruning and link building with the Parasite tool in the supplements industry?\u201d

In this case study, you\u2019ll see how:

\ud83d\ude80 Thanks to thorough content pruning, we\u2019ve managed to get out of the HCU filter and reverse the downward trend in visibility and traffic
\ud83d\ude80 We are successfully rebuilding and improving the website\u2019s visibility in the top 3, with a strong focus on the client\u2019s business
\ud83d\ude80We have increased (and are continuing to increase) business-critical organic traffic and have secured new sources of traffic
\u2026 and lots of other interesting facts!

The whole project was managed, steered and coordinated by the irreplaceable Kamil Brzozowski, in collaboration with the entire Aura Herbals team, including, amongst others, Adrian Tkaczyk, Nina Wawryszuk and Ada Renk.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"aura\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Czego trzeba, aby stworzy\u0107 dobre SEO case study? \ud83d\ude80 Czas i cierpliwo\u015b\u0107 – robienie wynik\u00f3w i zbieranie danych wymaga sporo pracy ze strony agencji oraz zaufania ze strony partnera.\ud83d\ude80 Doskona\u0142a wsp\u00f3\u0142praca na linii partner\/agencja – audyt, zalecenia oraz wdro\u017cenia powinny przebiega\u0107 sprawnie i zgodnie z wytycznymi.\ud83d\ude80 Wiele godzin pracy SEOwc\u00f3w… Jaki\u015b czas temu \u0142\u0105cz\u0105c te…<\/p>","protected":false},"author":2,"featured_media":4801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-4851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"taxonomy_info":{"category":[{"value":26,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/odyseo.pl\/wp-content\/uploads\/2026\/09\/szablony-do-linkedin-odyseo-14-1024x1024.png",1024,1024,true],"author_info":{"display_name":"Micha\u0142 Woroniecki","author_link":"https:\/\/odyseo.pl\/en\/author\/michal\/"},"comment_info":0,"category_info":[{"term_id":26,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":17,"filter":"raw","cat_ID":26,"category_count":17,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts\/4851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/comments?post=4851"}],"version-history":[{"count":4,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts\/4851\/revisions"}],"predecessor-version":[{"id":4856,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/posts\/4851\/revisions\/4856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/media\/4801"}],"wp:attachment":[{"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/media?parent=4851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/categories?post=4851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odyseo.pl\/en\/wp-json\/wp\/v2\/tags?post=4851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}