On 28 October, one of Poland’s most important marketing events, I Love Marketing, will take place in Poznań. In line with current trends, a new track – GEO&LLM Optimisation – has been created, during which you’ll have the chance to hear from our SEO Project Manager, Robert Marczak!
Presentation title: Are you sure you want to permanently delete these files?
Presentation description: Windows asks before deleting a file. In marketing, nobody asks that question. Everyone just keeps adding content. So how should we approach a content marketing strategy in 2027?
During the talk, Robert will show how pruning and recycling content – once a tedious SEO task – have become the starting point for being cited by AI, which can be successfully utilised on channels other than just a blog. From the presentation, you’ll learn what steps you should take right now to boost your brand’s visibility in AI.
Why was Robert invited to #ilovemkt?
Because he views SEO and GEO from the perspective that matters most today — their impact on business, rather than just search engine rankings. For over a decade, he has been helping e-commerce and B2B companies develop strategies that combine visibility with real growth in sales and customer acquisition. For years, Robert has been integrating SEO, content marketing, UX and lead generation into coherent, data-driven initiatives.
Rather than focusing solely on algorithms, it analyses user behaviour and how the process of discovering brands is changing in the age of artificial intelligence.
He is particularly interested in why search engines and language models favour certain brands whilst overlooking others. He is a practitioner who does not blindly follow trends, but instead tests them in his day-to-day work with clients and is able to discuss complex issues in simple, clear language.
Will you pop round to listen to Robert?
