How do I get out of Helpful Content Update?

Explore the case study "How did we get out of HCU September 2023 in 7 months using content pruning and link-building with a parasite in the supplement industry?"

  • Helpful Content Update
  • dietary supplements
  • AI
  • AIO
  • content pruning
  • SEMkrk

Case study Aura Herbals 🚀

domain

AuraHerbals.co.uk

Industry

Supplements

Market

B2B/B2C

Duration

from 1/05/2024 to date

Aura Herbals is a Polish manufacturer of dietary supplements, operating in one of the most demanding industries in the context of SEO - YMYL (Your Money Your Life, i.e. industries related to health and money). The company has been building its position for years, offering products based on natural ingredients and supporting consumer education through guidance content.

A team was responsible for the project on the part of our partner Aura Herbals, whose professionalism and hard work have significantly influenced the current success of the project:

  • Adrian Tkaczyk - Marketing and Product Director
  • Nina Wawryszuk - Editor-in-Chief, SEO & Content Marketing
  • Ada Renk - Marketing Manager
  • Sebastian Hoffman - IT Manager

A word of introduction

The campaign for AuraHerbals.co.uk is a perfect example of the kind of results that cooperation with an SEO agency can lead to if both parties have 100% of trus