TOP3 for the phrase "Real estate agency Elbląg" in 3 months
- B2C
- real estate sector
Case study Hausland.pl
domain
Hausland.co.uk
Industry
Real Estate
Market
B2C
Duration
1/07/2024 to 28/02/2025
Hausland.co.uk is a real estate agency from Elbląg that approached us with a problem of low visibility in Google, and a lack of visibility for their most important business words.
Behind the office is Marcin Talerczyk, who has been involved in the real estate industry for years. His experience from several prestigious offices and demanding investment projects led to the creation of HausLand, an office that combines proven practices with incredible innovation, pushing the boundaries of what is known.
Objectives of cooperation
Together with Marcin (CEO of Hausland.co.uk), we agreed on 2 main goals for the first 4-6 months of cooperation before we started:
Improving organic traffic from Google
The business owner approached us because he wanted to increase traffic coming from the organic channel and attract potential customers to the site.
TOP 3 on "Estate agency Elbląg"."
In addition, he wanted us to reach TOP3 for the phrase „real estate office Elbląg” within the first 6 months of cooperation - we started from position 13.
Starting situation
The starting situation of the campaign was not good. Although the Hausland.pl website is redirected to the empire-nieruchomosci.pl website, the number of domains linking to it was 17. The website was visible in the TOP 10 only for 5 phrases, and for the main phrase it was in 13th place.
13
1 July 2024
Place for the phrase „real estate office Elbląg”
415
July 2024
Users of Organic Search
5
1 July 2024
Phrases in the TOP10
17
1 July 2024
Linking domains
Project supervisor
SEO Expert & Co-founder Odyseo. SEO specialist with the industry since 2014. He has gained experience by leading his own projects and also working as SEO Team Leader at agencies Semcore and SAMOSEO.
He has had and continues to have the pleasure of conducting SEO projects for many well-known companies such as AuraHerbals.pl, AptekaGemini.pl, Apteka NowaFarmacja.pl, Mydlarnia 4szpaki.pl, Bank Zachodni WBK, Bakalland, MTU24.pl, Wójcik Fashion, KUPLIO, ATAS, CStore.pl, Raszczyk.com.pl.
It focuses on long-term SEO in line with Google guidelines, combining technical optimisation with UX and content development. His goal is to increase conversions and key site events. I develop strategies, perform audits and develop content based on effective content marketing.
Action strategy
Prior to the start of the work, a schedule of tasks was planned for six months in advance, which included cyclical tasks (e.g. optimisation of the website structure, creation of guide content or link acquisition) and one-off tasks (e.g. SEO audit or installation of analytical tools). The tasks performed as part of this project were:
- Audit and strategy of SEO activities
- Installation/optimisation of analysis tools
- Link-building in the form of sponsored articles from local Elbe portals and beyond
- Optimisation of service and product structure
- Creation of product listings
- Content plan for the advice section
- Creating content for the advice section
- Optimisation of Google My Business Card
- Adding entries to Google My Company
Roadmap for SEO activities
The SEO roadmap (task schedule), is a detailed, monthly list of all the key tasks we carry out as part of the campaign. It includes audits, technical optimisation, content creation and development, link building activities, among others.
The plan is structured chronologically and includes specific tasks and quantitative targets for each month, allowing for the systematic building of visibility and traffic and the achievement of business results.
Thanks to this structure, the client knows at every stage of the cooperation what action is being taken and in what direction we are heading.
Would you like to receive such a roadmap for your service? Write to us!
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Description of activities by SEO expert
In the first month of operations, we performed an SEO technical audit and, once the client accepted the changes, we went straight into action and implemented the recommendations.
Another important element at the very beginning of the activities was the preparation of the listing structure, which developed visibility in Google, showing up for new words and had a business character, i.e. could lead to conversions = going to the contact page / filling in a form / telephone contact. After the client's approval in the second month, we proceeded to implement the new listings ie:
- Real estate Elbląg
- Building plots Elbląg
- Flats Elbląg
- Business premises Elbląg
- Houses Elbląg
In the following months, we expanded the service with further listings, i.e. 3-room flats Elbląg. Of course, we armed all listings with content.
In the monthly activities in this project, we do not forget the development of the guide section, through which we can link our new offer listings.
In link building activities, we focused on acquiring links from sponsored articles mainly from local portals, Elbląg and the surrounding area.
In the campaign we did not forget to optimise the Google business card, but here too the client is working very hard with the support of the Localo tool.
Kamil Brzozowski
Project supervisor
SEO Expert & Co-founder
The key to this project was a strategy geared towards local SEO and the dynamics of the first months. As we take care of the project as a whole (we prepare strategies, implement recommendations, create and implement content), we were able to impose such dynamics. We arranged the technical service, and in the next steps, using standard SEO actions, but properly calibrated, we managed to quickly achieve the goals we had set for the Hausland.pl campaign.
Working with Hausland has been an extremely rewarding experience for me, because Marcin, i.e. the owner of Hausland, is actively involved in the process and is open to recommended changes, which allows us to see the effects of our actions quickly. Working with Hausland confirms that mutual trust and efficient communication is the key to achieving the best results for both parties.
Results of actions
2
1 April 2025
11
items up
Place for the phrase „real estate office Elbląg”
994
March 2025
579
additional users per month
Users of Organic Search
121
1 April 2025
116
phrases more
Phrases in the TOP10
50
1 April 2025
33
domains more
Linking domains
SEO campaign for hausland.co.uk
- TOP 3 for the phrase "real estate office Elbląg in 3 months"
- 121 keywords in the TOP10 more in 8 months
Customer comments
„The SEO campaign run by Kamil from Odyseo has transformed our presence in Google search results, where we have significantly improved visibility! For me personally, an important aspect was to show up in Google for the phrase „real estate office Elbląg„. TOP3 for this phrase was reached in the 3rd month of activities. We now have a stable 2nd place and an action plan to reach 1st place.”
Marcin Talerczyk
owner of Hausland, real estate
Hausland.co.uk SEO campaign manager
SEO Expert & Co-founder Odyseo. SEO specialist with the industry since 2014. He has gained experience by leading his own projects and also working as SEO Team Leader at agencies Semcore and SAMOSEO.
He has had and continues to have the pleasure of conducting SEO projects for many well-known companies such as AuraHerbals.pl, AptekaGemini.pl, Apteka NowaFarmacja.pl, Mydlarnia 4szpaki.pl, Bank Zachodni WBK, Bakalland, MTU24.pl, Wójcik Fashion, KUPLIO, ATAS, CStore.pl, Raszczyk.com.pl.
It focuses on long-term SEO in line with Google guidelines, combining technical optimisation with UX and content development. His goal is to increase conversions and key site events. I develop strategies, perform audits and develop content based on effective content marketing.
Case study Hausland.pl
Project supervisor
His approach to SEO is always based on compliance with current Google quality guidelines and long-term SEO strategies.
During audits and optimisation, he pays particular attention to UX factors and the development of the site, including through the expansion of the site structure and content marketing activities.
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Increasing traffic 0 300% thanks to SEO campaigns
Increasing traffic 0 300% thanks to SEO campaigns
Increasing traffic 0 300% thanks to SEO campaigns
Cooperation process
1.
Make an appointment for an interview
Tell us what you need from SEO for your business. Fill in the short form or choose your preferred form of contact. We will get back to you within 24 hours.
2.
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3.
Situation analysis and strategy definition
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4.
Transparent SEO action plan
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