TOP3 for the phrase "Real estate agency Elbląg" in 3 months

SEO Hausland case study

Case study Hausland.pl

domain

Hausland.co.uk

Industry

Real Estate

Market

B2C

Duration

1/07/2024 to 28/02/2025

Hausland.co.uk is a real estate agency from Elbląg that approached us with a problem of low visibility in Google, and a lack of visibility for their most important business words. 

Behind the office is Marcin Talerczyk, who has been involved in the real estate industry for years. His experience from several prestigious offices and demanding investment projects led to the creation of HausLand, an office that combines proven practices with incredible innovation, pushing the boundaries of what is known.

Objectives of cooperation

Together with Marcin (CEO of Hausland.co.uk), we agreed on 2 main goals for the first 4-6 months of cooperation before we started:

Improving organic traffic from Google

The business owner approached us because he wanted to increase traffic coming from the organic channel and attract potential customers to the site.

TOP 3 on "Estate agency Elbląg"."

In addition, he wanted us to reach TOP3 for the phrase „real estate office Elbląg” within the first 6 months of cooperation - we started from position 13.

Starting situation

The starting situation of the campaign was not good. Although the Hausland.pl website is redirected to the empire-nieruchomosci.pl website, the number of domains linking to it was 17. The website was visible in the TOP 10 only for 5 phrases, and for the main phrase it was in 13th place. 

13

1 July 2024

Place for the phrase „real estate office Elbląg”

415

July 2024

Users of Organic Search

5

1 July 2024

Phrases in the TOP10

17

1 July 2024

Linking domains

Project supervisor

Kamil Brzozowski

SEO Expert & Co-founder

SEO Expert & Co-founder Odyseo. SEO specialist with the industry since 2014. He has gained experience by leading his own projects and also working as SEO Team Leader at agencies Semcore and SAMOSEO.

He has had and continues to have the pleasure of conducting SEO projects for many well-known companies such as AuraHerbals.pl, AptekaGemini.pl, Apteka NowaFarmacja.pl, Mydlarnia 4szpaki.pl, Bank Zachodni WBK, Bakalland, MTU24.pl, Wójcik Fashion, KUPLIO, ATAS, CStore.pl, Raszczyk.com.pl.

It focuses on long-term SEO in line with Google guidelines, combining technical optimisation with UX and content development. His goal is to increase conversions and key site events. I develop strategies, perform audits and develop content based on effective content marketing.

Action strategy

Prior to the start of the work, a schedule of tasks was planned for six months in advance, which included cyclical tasks (e.g. optimisation of the website structure, creation of guide content or link acquisition) and one-off tasks (e.g. SEO audit or installation of analytical tools). The tasks performed as part of this project were:

Roadmap for SEO activities

The SEO roadmap (task schedule), is a detailed, monthly list of all the key tasks we carry out as part of the campaign. It includes audits, technical optimisation, content creation and development, link building activities, among others.

The plan is structured chronologically and includes specific tasks and quantitative targets for each month, allowing for the systematic building of visibility and traffic and the achievement of business results.

Thanks to this structure, the client knows at every stage of the cooperation what action is being taken and in what direction we are heading.

Would you like to receive such a roadmap for your service? Write to us!

Write to us

Description of activities by SEO expert

In the first month of operations, we performed an SEO technical audit and, once the client accepted the changes, we went straight into action and implemented the recommendations.

Another important element at the very beginning of the activities was the preparation of the listing structure, which developed visibility in Google, showing up for new words and had a business character, i.e. could lead to conversions = going to the contact page / filling in a form / telephone contact. After the client's approval in the second month, we proceeded to implement the new listings ie:

  • Real estate Elbląg
    • Building plots Elbląg
    • Flats Elbląg
    • Business premises Elbląg
    • Houses Elbląg

In the following months, we expanded the service with further listings, i.e. 3-room flats Elbląg. Of course, we armed all listings with content. 

In the monthly activities in this project, we do not forget the development of the guide section, through which we can link our new offer listings. 

In link building activities, we focused on acquiring links from sponsored articles mainly from local portals, Elbląg and the surrounding area. 

In the campaign we did not forget to optimise the Google business card, but here too the client is working very hard with the support of the Localo tool. 

Kamil Brzozowski

Project supervisor

SEO Expert & Co-founder

The key to this project was a strategy geared towards local SEO and the dynamics of the first months. As we take care of the project as a whole (we prepare strategies, implement recommendations, create and implement content), we were able to impose such dynamics. We arranged the technical service, and in the next steps, using standard SEO actions, but properly calibrated, we managed to quickly achieve the goals we had set for the Hausland.pl campaign.

Working with Hausland has been an extremely rewarding experience for me, because Marcin, i.e. the owner of Hausland, is actively involved in the process and is open to recommended changes, which allows us to see the effects of our actions quickly. Working with Hausland confirms that mutual trust and efficient communication is the key to achieving the best results for both parties.

Results of actions

2

1 April 2025

11

items up

Place for the phrase „real estate office Elbląg”

994

March 2025

579

additional users per month

Users of Organic Search

121

1 April 2025

116

phrases more

Phrases in the TOP10

50

1 April 2025

33

domains more

Linking domains

SEO campaign for hausland.co.uk

number of phrases in a given area

duration: 27-11-2023 - 04-03-2025

Customer comments

„The SEO campaign run by Kamil from Odyseo has transformed our presence in Google search results, where we have significantly improved visibility! For me personally, an important aspect was to show up in Google for the phrase „real estate office Elbląg„. TOP3 for this phrase was reached in the 3rd month of activities. We now have a stable 2nd place and an action plan to reach 1st place.”

Marcin Talerczyk

owner of Hausland, real estate

Hausland.co.uk SEO campaign manager

Project supervisor

Kamil Brzozowski

SEO Expert & Co-founder

SEO Expert & Co-founder Odyseo. SEO specialist with the industry since 2014. He has gained experience by leading his own projects and also working as SEO Team Leader at agencies Semcore and SAMOSEO.

He has had and continues to have the pleasure of conducting SEO projects for many well-known companies such as AuraHerbals.pl, AptekaGemini.pl, Apteka NowaFarmacja.pl, Mydlarnia 4szpaki.pl, Bank Zachodni WBK, Bakalland, MTU24.pl, Wójcik Fashion, KUPLIO, ATAS, CStore.pl, Raszczyk.com.pl.

It focuses on long-term SEO in line with Google guidelines, combining technical optimisation with UX and content development. His goal is to increase conversions and key site events. I develop strategies, perform audits and develop content based on effective content marketing.

Case study Hausland.pl

chevron

Project supervisor

Kamil Brzozowski

SEO Expert & Co-founder

His approach to SEO is always based on compliance with current Google quality guidelines and long-term SEO strategies.

During audits and optimisation, he pays particular attention to UX factors and the development of the site, including through the expansion of the site structure and content marketing activities.

Check out other case studies

Increasing traffic 0 300% thanks to SEO campaigns

Increasing traffic 0 300% thanks to SEO campaigns

Increasing traffic 0 300% thanks to SEO campaigns

Cooperation process

1.

Make an appointment for an interview

Tell us what you need from SEO for your business. Fill in the short form or choose your preferred form of contact. We will get back to you within 24 hours.

2.

Let's talk about your business

Tell us more about your online business. What are your current challenges and plans? We will analyse your area and business goals in detail.

3.

Situation analysis and strategy definition

We will take a close look at your website. Once we have all the necessary information, we will perform the best analysis for your SEO needs.

4.

Transparent SEO action plan

You will receive your completely personalised action plan
with several pricing options. We'll go through it together to show you how an SEO strategy will improve your site's ranking.

Moving together on a growth trajectory?

Let us know what you need and we will prepare an offer within 24 hours. From our side we guarantee:.

Transparency

Measurable results

Effectiveness

Partnership

Write to us! We respond within 24 hours.

Contact

Write to us