What does it take to produce a good SEO case study?
🚀 Time and patience – delivering results and collecting data requires a great deal of work on the part of the agency and trust on the part of the partner.
🚀 Excellent collaboration between the partner and the agency – audits, recommendations and implementations should proceed smoothly and in accordance with the guidelines.
🚀 Many hours of work by SEO specialists…
Some time ago, by combining these three elements, we created and presented a case study at semKRK 2025, which we carried out at Odyseo in collaboration with our partner, Aura Herbals.
…and we managed to come second for the best SEO campaign! 🚀
The title of the case study is „How to get out of HCU: How we got out of HCU in 7 months in September 2023 using content pruning and link building with the Parasite tool in the supplements industry?”
In this case study, you’ll see how:
🚀 Thanks to thorough content pruning, we’ve managed to get out of the HCU filter and reverse the downward trend in visibility and traffic
🚀 We are successfully rebuilding and improving the website’s visibility in the top 3, with a strong focus on the client’s business
🚀We have increased (and are continuing to increase) business-critical organic traffic and have secured new sources of traffic
… and lots of other interesting facts!
The whole project was managed, steered and coordinated by the irreplaceable Kamil Brzozowski, in collaboration with the entire Aura Herbals team, including, amongst others, Adrian Tkaczyk, Nina Wawryszuk and Ada Renk.
