How do I get out of Helpful Content Update?

Explore the case study "How did we get out of HCU September 2023 in 7 months using content pruning and link-building with a parasite in the supplement industry?"

  • Helpful Content Update
  • dietary supplements
  • AI
  • AIO
  • content pruning
  • SEMkrk

Case study Aura Herbals 🚀

domain

AuraHerbals.co.uk

Industry

Supplements

Market

B2B/B2C

Duration

from 1/05/2024 to date

Aura Herbals is a Polish manufacturer of dietary supplements, operating in one of the most demanding industries in the context of SEO - YMYL (Your Money Your Life, i.e. industries related to health and money). The company has been building its position for years, offering products based on natural ingredients and supporting consumer education through guidance content.

A team was responsible for the project on the part of our partner Aura Herbals, whose professionalism and hard work have significantly influenced the current success of the project:

  • Adrian Tkaczyk - Marketing and Product Director
  • Nina Wawryszuk - Editor-in-Chief, SEO & Content Marketing
  • Ada Renk - Marketing Manager
  • Sebastian Hoffman - IT Manager

A word of introduction

The campaign for AuraHerbals.co.uk is a perfect example of the kind of results that cooperation with an SEO agency can lead to if both parties have 100% of trust in each other.

A lot of analysis and strategy considerations, out-of-the-box „plays” and, above all, confidence in the strategy are key to the success of this campaign. Thanks to Adrian and Nina from Aura Herbals, we were able to show what steps we sometimes have to go to in order for the website to grow organically in the Google results.

They were not typical activities, as migrations, sharp cuts and agreeing to remove nearly 200 articles as part of content pruning, rebuilding the site or budgeting for PR SEO activities are difficult decisions for the client.

However, in this campaign they have translated into a reversal of the negative trend, and at the moment to the number 1 position among competitors looking at visibility in AIO.

Kamil Brzozowski

Odyseo co-founder & SEO expert